In this section of the interview, Mrs Sarah Aman explains that one of Kuwait’s key challenges around mental health is that it remains a taboo topic, with many people fearing medication and keeping their struggles private rather than seeking professional help. She notes that, despite this, there has been progress, including wider access to prescribed medication through government hospitals and pharmacies, and a steady rise in public awareness through local media and collaboration between NGOs and government. She also outlines who BRAINWORKS is designed to serve, describing a cognitive health concept focused on mental brain function across all age groups, starting from children as young as four and extending to older adults. She highlights the core cognitive skills targeted, including attention, long term memory, short term memory, working memory, processing speed, logic, reasoning, and emotional regulation, particularly in today’s fast digital environment.